This is the fifth in a series of seven articles that tell you how to sift through all the home business opportunities you hear about every day, and find the PERFECT home based business for you.What makes an opportunity P.E.R.F.E.C.T.? In the first four articles in this series, we learned that the “P” in PERFECT stands for “Profitable”, that the first “E” in PERFECT means “Easy”, that the “R” stands for “Real”, and that the “F” means “Fits With Your Desired Lifestyle”.Key Number Five-
The second “E” in PERFECT stands for “E-Friendly”. The PERFECT home business will make heavy use of “online marketing”, and can be completely focused on it, using the internet and e-mail as a channel for direct marketing of your product or services. If you’ve ever wanted to make money on the internet, make sure your business is E-friendly for both marketing and product delivery.”E-Friendly” means:• Marketing can be conducted entirely on the internet and through e-mail.For purposes of this discussion, you want to make sure your home business can be operated using “online” internet and e-mail marketing methods. Up to 100% of your business may come from that marketing channel.However, you may not want to ignore “offline” direct marketing. In fact, for some products, it could be a mistake to focus only on internet marketing. I started out with classified advertising and small space ads in magazines and with post card mailings. But for now, focus on internet and e-mail marketing.• Products or services can be digitally delivered.The best of all worlds here is for customers to place their orders on the internet and for the product to be instantly delivered to them as a PDF, MP3, or other digital file. Your costs are extremely low for digital delivery and your customer gets instant gratification of their need by getting the product quickly.• Fits into a market or market niche where related key words are searched for often on the internet.If the key words related to your products are not searched for regularly on the internet, you will have lots of problems using the internet to market your products. The lack of related key word searches is one piece of evidence that there may not even be a market for your products.If there are many key word searches related to your product, it validates that there is a market for it. It is best if the key words imply the searcher has an intention to buy, rather than an intention to just gather information.So, the PERFECT Home Based Business must be E-FRIENDLY. And, it must be PROFITABLE, EASY, REAL, and must FIT WITH YOUR DESIRED LIFESTYLE.